Reader Loyatly or Poor Marketing Strategy: The Cause of the Magazine Decline
Are the magazines troubles due to a decline in reader loyalty or the lack of strategic ad spend?
Video Vignettes
Are you engaging your most loyal customers?
Hear Peter Gorla, VP Marketing for Hotel Marketing Concepts, share his thoughts on loyalty and customer engagement.
The Good News / Bad News Story on Loyalty Programs
Are marketers realizing their customer’s full potential? Are customers happy with their loyalty programs? Check out Zoratti’s highlights from the report.
From the Desk of...
What does it take for an advertisement to really catch your eye?
Some advertisements have stopping power. What’s the secret?
Can the runway save the magazine?
Ad pages are on the decline. Can the Fall 2010 Fashion season help?
Thought Leadership
Customers aren’t quite ready to abandon their magazines
Most recent CMO Council audit on the magazine industry shows some surprising results!
Growing your Business with Loyalty?
Loyalty programs come in all shapes and sizes and three major categories. Make sure you’re growing you APRs!
Marketing
What’s Content got to do with it?
More than most marketers realize! Slick and quick don’t cut it any more – consumers are looking for content. Check out who’s leading this trend.
What is your definition of LOYALTY?
Almost one third of people find no value in their loyalty programs! What are we doing wrong?
