What’s Critical in the Vertical: Australian Banking
While Consumer are Satisfied but Searching, Marketers are Branding rather than Bonding. See Lee Gallagher’s take on the latest report.
Video Vignettes
The New CMO: Chief ‘Metric’ Officer
See Weedfald explain why marketers “need a check-up from the neck-up” if they don’t understand how to best generate ROI.
What are your metrics? What is your GMROAE?
Peter Weedfald, President of of General Displays & Technologies, discusses measures and metrics for ROI.
From the Desk of...
What’s Critical in the Vertical: Australian Banking
While Consumer are Satisfied but Searching, Marketers are Branding rather than Bonding. See Lee Gallagher’s take on the latest report.
Data Analytics and Fashion – Do they REALLY mix?
Google’s latest launch combines fashion with their analytic capabilities. Is this the future of fashion and marketing or just a fad?
Thought Leadership
Customers aren’t quite ready to abandon their magazines
Most recent CMO Council audit on the magazine industry shows some surprising results!
Marketing
2011 Content Marketing Predictions
2011 Predictions – who’s can you trust? Junta42 has collected the best Content Marketing Predictions for the New Year.
What’s Content got to do with it?
Slick and quick marketing isn’t cutting it any more – consumers are looking for content. Check out who’s leading this trend.
