Growing your Business with Loyalty?
Customer loyalty is not a uni-dimensional construct. Results of two studies show that there are three general types of customer loyalty:
- Advocacy Loyalty
- Purchasing Loyalty
- Retention loyalty
These three types of loyalty can be reliably measured, and each provides unique and useful information regarding the quality of the customer relationship.
This white paper discusses best practices in how to grow your business through new and existing customers with the right mix of advocacy, purchasing, and retention loyalty.
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Category: Thought Leadership
