Customers aren’t quite ready to abandon their magazines
As marketers look for new channels of customer engagement, magazine advertising has been a casualty as online opportunities from e-readers to online publications become more cost-effective and trackable options. However, in this consumer survey, we see that customers aren’t quite ready to abandon their magazines and they are certainly not ready for an onslaught of iPad-vertising to interrupt their digital experience. As only 42% of those surveyed said they intend to fully transition over to an e-reader, it is clear that consumers enjoy their printed magazine experience and don’t intend on changing their habits. This CMO Council report, Leveraging Loyalty to Transform Publishing, reveals consumer intentions specific to magazine consumption and their openness to precision marketing tactics, even in a traditional channel.
Visit precisionpromotion.org to download the full report.
Category: Thought Leadership
