What’s Content got to do with it?
Get Content Get Customers: Turning Prospects into Buyers with Content Marketing is a great book written by two really smart marketing gurus, Joe Pulizzi and New Barrett. We’ve all read it and keep it on our bookshelves in our offices.
Joe Pulizzi has started a new, education driven division of Junta 42, appropriately named: Content Marketing Institute (CMI).
Besides the ability to find out what’s new it the content marketing space, they have several tips on how to more effectively market, using content as the driver. Profit with Loyalty thinks this is a great addition and one of the key factors in to how do drive loyalty.
Be sure to check them out and tell us what you like the most!
Way to go Joe!
Category: Marketing
