Why aren’t Points, Perks and Privileges keys to loyalty?

Jamie Cornell, former Chief Marketing Officer, Prudential Retirement and Prudential Finance

Jamie took some time to share his insights on the keys to B2B and B2C loyalty programs.   He also talks about customer engagement, silo’d data and trials and tribulations of measurement in the social media driven world.

Do you agree with his view on social media?  Let us know!

Tags: Brand Loyalty, CMO Council, Customer Engagement, Customer Relationships, Insurance Marketing, Jamie Cornell, Loyalty, Videos

Category: Video Vignettes