Mark Weishaar

Mark Weishaar’s 25-plus years of experienced financial services marketing includes executive-level sales and direct marketing positions with AIG, Legg Mason, Colonial Penn, Sears/Allstate and other industry leaders. With InfoPrint Solutions Company, Weishaar leads the Financial Services Practice,
leveraging his General Manager and CMO perspectives as he works with clients seeking optimized engagements, opportunities and returns through targeted, data-driven Precision Marketing engagements.

Prior to joining InfoPrint, Weishaar’s experiences have included bank insurance sales, third-party affinity relationships for multiple insurance products, numerous product development rollouts, sales-force lead generation/management roles, direct response marketing management, and both institutional and retail securities product distribution, including mutual funds.

While Mark’s primary areas of expertise are executive-level sales and marketing, he also gained the reputation as a business driver and transformation agent, seeking to increase revenues, streamline costs and optimize engagements. Weishaar is Series 7 securities-licensed, as well as insurance licensed. He is also a past chairman of DMA’s (Direct Marketing Association) Financial Services Council and a frequent industry speaker.