What’s Critical in the Vertical: Australian Banking
While Consumer are Satisfied but Searching, Marketers are Branding rather than Bonding. See Lee Gallagher’s take on the latest report.
Category: From the Desk of…
Data Analytics and Fashion – Do they REALLY mix?
Google’s latest launch combines fashion with their analytic capabilities. Is this the future of fashion and marketing or just a fad?
Getting Started in the Year of Precision Marketing
What are the 5 key steps to get started with Precision Marketing? Sandra explains.
Precision Marketing: Sci-Fi or Real Life?
Was Precision Marketing predicted in a film nearly a decade ago? Customized messaging has reached mass markets – it’s no longer simply fiction.
Marketer’s IT issues mirror IT’s Marketing conundrums!
Marketing is learning IT. Is IT learning marketing?
Can the Magazine Model work for Television?
Magazines and television are looking at similar expansion channels. Will it increase customer loyalty or is it just a good headline?
7% or 93% – Where Does Your Company Fall?
Mark Weishaar, insurance marketing expert, wants to know to which group of marketers you belong and why it matters.
Cosmo Changes the Game with New Integrated Marketing Campaign
Cosmo’s new cross-media campaign puts you in the action. Will it work or is slick and quick marketing?
Do insurance marketers have what it takes to create loyal customers?
Insurance Marketers are in a great spot…But what are they missing? Sandra Zoratti, VP Global Marketing explains.
