What does it take for an advertisement to really catch your eye?
Some advertisements have stopping power. What’s the secret?
Category: From the Desk of…
Can the runway save the magazine?
Ad pages are on the decline. Can the Fall 2010 Fashion season help?
Reader Loyatly or Poor Marketing Strategy: The Cause of the Magazine Decline
Are the magazines troubles due to a decline in reader loyalty or the lack of strategic ad spend?
Your customers see you as ONE company. Does your messaging agree?
37 – 40% of a company’s perceived value comes from their data. Are you implementing the data to its fullest potential?
Which loyatly card can’t you leave home without?
Everyone one as a few – those cards you can’t leave home without. Which loyalty cards feel your love?
What is your definition of LOYALTY?
Almost one third of people find no value in their loyalty programs! What are we doing wrong?
Precision Marketing Identifies High Value Customers
Not all customers are created equal, so should you treat them that way?
Linchpin – Are You Indispensible?
Linchpin: Seth Godin’s newest masterpiece.
It’s changing the way we think about everything!
Precision Marketing: 76% of senior marketers are not getting it…
Are you leaving money on the table? Are you targeting the right customers? Does the 80/20 rule apply?
