Just Launched: Go Beyond The Meter.com
Our newest sister site – dedicated to the Utility Executive.
Category: Thought Leadership
Customers aren’t quite ready to abandon their magazines
Most recent CMO Council audit on the magazine industry shows some surprising results!
Growing your Business with Loyalty?
Loyalty programs come in all shapes and sizes and three major categories. Make sure you’re growing you APRs!
Do you have brand advocates? Marketers say ‘Yes!’ Customers say ‘Maybe.’
CMO Council Report: The Leaders in Loyalty: Is your customer loyalty program effective? Make sure you’re getting a business lift from loyalty.
Why are more customers than ever are defecting?
CMO Council Report: Relevancy Drive Response and Relationships. Customers are in control and they’re tuning out and defecting from loyal brands. What is your strategy?
When was the last time your loyalty program generated a 1090% ROI?
As customer acquisition and retention remain a top focus for 2010, your key to success is in your customer data. What’s your plan?
CMO Council Report: Routes to Revenue
Of the 650 global marketers polled, 67% said they don’t have a system for reactivating dormant customers. Are you one of them?
