The New CMO: Chief ‘Metric’ Officer
See Weedfald explain why marketers “need a check-up from the neck-up” if they don’t understand how to best generate ROI.
Category: Video Vignettes
What are your metrics? What is your GMROAE?
Peter Weedfald, President of of General Displays & Technologies, discusses measures and metrics for ROI.
Why aren’t Points, Perks and Privileges keys to loyalty?
The rules of engagement – and measurement – have changed! See Jamie Cornell explain.
Are you engaging your most loyal customers?
Hear Peter Gorla, VP Marketing for Hotel Marketing Concepts, share his thoughts on loyalty and customer engagement.
The Good News / Bad News Story on Loyalty Programs
Are marketers realizing their customer’s full potential? Are customers happy with their loyalty programs? Check out Zoratti’s highlights from the report.
How are you reducing customer churn?
Donovan Neale-May, Executive Director of the CMO Council, shares how Precision Marketing can help reduce churn and increase customer lifetime value.
Data Integration is a MUST for Relevant Communictions
Tom O’Toole, former CMO, Global Hyatt Corporation, explains why embracing actionable insights necessary for survival.
I miss you! Come back! … Is this enough for consumers?
Mike Bryant, Customer Strategy Practice Leader at InfoPrint Solutions, weighs in on the importance of Precision Marketing and Loyalty Programs.
Liz Miller, VP of CMO Council – Speaks Up on Irrelevant Communications
Targeted messaging through Precision Marketing have become the new mandate. Liz tells us why.
Are you Keeping your Customers Loyal?
With so many distractions, how do you keep your customers loyal? Brian Kryanski, Director of Loyalty and Retention at Charter Communications, explains
